SEO is essentially the practice of optimising your website so it appears higher in the search engine results pages, particularly for search terms that are likely to land you more customers or leads.
Simply put, Google (and other search engines) want to provide their users with a positive experience, and therefore prefers to give preference to websites that contain quality content and a great user experience. A skilled SEO agency such as 8forty knows what ‘signals’ the search engines look for on a website, and we will work tirelessly to ensure your website is ticking every box.
Our proven strategies can be implemented to optimise the traffic that our organic SEO management and PPC campaigns provide. By tailoring your website to make the most out of every penny you spend on advertising your services, you can boost the success of your business significantly.
Google also considers several factors from outside your website when calculating how highly it should rank, such as the number of backlinks the site has from other related domains. By promoting your website and building relationships, we can also engineer these off-site signals to improve your rankings.
Using an agency rather than hiring a full-time SEO employee is beneficial for many reasons, however, it mostly comes down to budget and expertise. Hiring an agency such as 8forty allows you to work to most budgets, which is ideal for many companies looking to rank ‘locally’. It also gives you access to several SEO experts working on your account, rather than just one ‘in-house’ SEO who may miss something that a group of SEOs would not.
The costs of each SEO campaign we run for our clients are different depending on the competitiveness of their industry, the work needed on the site and the amount of time we need to spend promoting the business around the web.
Some SEO agencies work on an hourly-rate basis, simply allocating a set amount of time to your campaign based on your budget, whereas we work on a monthly retainer for our services. We don’t tie our clients in to any contracts either, believing instead that we should demonstrate our value to the point of being indispensable.