Brand Identity

Why fit in when you can stand out? A strong brand identity will let your personality shine, and that’s why we get to know you and your business, helping you humanise your brand and build relationships.

Unlike most design companies that dive head first into a project, we begin our design process with learning and building a strategy to achieve your goals. We will learn about your business, target who your audience is, and create an organised plan to achieve rewarding results.

From here, we will brand your business from the ground up, this includes Logo design, Business Cards, Letter Head, Graphic design, Web development and even Social Media Branding.

What is brand identity?

The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.

• Brand is the perception of the company in the eyes of the world.

• Branding involves the marketing practice of actively shaping a distinctive brand.

• Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.

The foundation of your brand identity.

Your design is what will build the brand identity of your company.

Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.

In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.